About us

We are a team of engaged, experienced executives and young talents that want to contribute in a positive way to society and help solve critical challenges human kind is faced with. 

We at A Better Future help with this transition and make all our experience available to young founders,  innovative and investment companies that are coming up with tomorrows solutions to the climate crisis and offer real alternatives for meat and diary consumption, create planet friendly production methods and  circular business models.

As a company we are truly committed to this cause and although we are a for profit organization, we are committed to reinvest our profits in companies, organizations and initiatives that support our mission and share our values. 

We want to maximize impact, not personal profits.

Michel Bracké - Founder, Management 

With over 15 years of experience as CEO in public and private companies, Michel now focuses on foodtech, plant based proteins, regenerative agriculture and funding. Refrained from eating meat in 1983.

Harvard Business School Alumni

Fabrice Marchal - CTO & Board Member

Fabrice Marchal is a purpose-driven tech entrepreneur and experienced CTO with a strong academic background in complex systems.

He has a lifelong passion for the rural world, food production and farming technologies since his childhood spent on the family farm.

M.Sc. in Engineering Physics and Ph.D. in Transportation Economics.

Uditi Shah

Head of Events

With experience in the agency and startup world, Uditi is a seasoned facilitator in operations, brand and leadership work. She is driven by a passion for nurturing growth and driving success in people and companies.

Suzanne Lindström

CFO & Food Industry Expert

A finance professional with international experience in the FMCG, Food and Cosmetics industries. Suzanne has worked in vastly different finance roles during her 25 year career and specializes in Strategic Planning, Financial Planning &Analysis, Sales & Operations Planning, Internal Controls  and organization design. She is passionate about sustainable food and also works as a nutritional therapist, focusing on ‘food as medicine’ for both mind and body.